For decades now communicators whose work ranges from consumer marketing to policy influencer communications have spent vast resources trying to connect with moms. This is a proven, data-based strategy that has worked for a long time. The challenge? That strategy […]
Read MoreEvery communications campaign should be designed to meet your organization’s strategic goals. Sounds like common sense, right? It is. Yet, far too often, communications objectives (and therefore, the ability to truly measure success) aren’t as defined as they could to […]
Read MoreRegardless of your opinion on the Affordable Care Act, this new webpage launched by the White House is an excellent example of good online content. Right off the top, it provides users the opportunity to watch President Obama’s speech to the Catholic Health […]
Read MorePitching stories to reporters comes down to one very basic rule: know your audience. Before you hit send, pick up the phone or fire off that DM, take the time to make sure the person on the other end is […]
Read MoreThere’s a common struggle for many organizations to understand why some topics and people get news coverage, while others don’t. Some quickly dismiss it by saying “they only talk about the bad stuff,” but Jenner’s story is a clear example […]
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