WHAT WE DO

  • Influencing policy, acquiring customers and winning campaigns all require precise strategy, crisp messaging, creative thinking and breakthrough tactics for message delivery and amplification. Your organization or campaign is different from everybody else’s — for a number of reasons — so recycled approaches won’t cut it. OnPoint offers a suite of services tailored to meet your organization’s unique needs.
  • Influencing policy, acquiring customers and winning campaigns all require precise strategy, crisp messaging, creative thinking and breakthrough tactics for message delivery and amplification. Your organization or campaign is different from everybody else’s — for a number of reasons — so recycled approaches won’t cut it. OnPoint offers a suite of services tailored to meet your organization’s unique needs.
  • Influencing policy, acquiring customers and winning campaigns all require precise strategy, crisp messaging, creative thinking and breakthrough tactics for message delivery and amplification. Your organization or campaign is different from everybody else’s — for a number of reasons — so recycled approaches won’t cut it. OnPoint offers a suite of services tailored to meet your organization’s unique needs.
  • Influencing policy, acquiring customers and winning campaigns all require precise strategy, crisp messaging, creative thinking and breakthrough tactics for message delivery and amplification. Your organization or campaign is different from everybody else’s — for a number of reasons — so recycled approaches won’t cut it. OnPoint offers a suite of services tailored to meet your organization’s unique needs.

CAPABILITIES

Strategic Planning

We develop comprehensive strategic communications plans that identify what our clients want to say, how to say it and the audiences they need to reach.

Message Development

Winning a campaign requires a winning message. Whether you are talking to policymakers or consumers, the key to winning is a clear and concise message that cuts through all the clutter.

Policymaker and Opinion Leader Communications

OnPoint’s experience and expertise in this area is unmatched. Knowing how to talk to policymakers, and the influencers who persuade them, is vital in any initiative. We work everyday to reach these key individuals at the federal and local levels.

Earned Media Strategy and Events

People are consuming more news on more devices than ever before. It is not enough to send out a press release and walk away. Successful earned media is about relationships, planning, seizing the moment and developing tactics that breakthrough the noise.

Media Relations

OnPoint has deep relationships with journalists across the country. We work with our clients to cultivate similar long-lasting relationships of their own with the influential journalists who cover their issues.

Media Training

Crafting your message is the just first step in preparing for an interview. The key to making that message stick is diligence and the discipline to stick to it. OnPoint provides our clients with the tools, resources and in-person preparation they need to make a good interview great.

Digital Strategy and Execution

Any successful movement requires a robust digital strategy. Sharable content, user engagement and social media must be a part of any effort to influence policy and attract customers.

Branding

Your brand tells the world who you are and what you stand for. We work with our clients to create and reinvent their brands and on strategies to increase awareness.

Executive Positioning

From thought leadership to high-level earned media we work with leaders on refining their public image and developing strategies to make optimal use of their strengths and their limited time.

Paid Media

The best way to reach your audience is through highly targeted paid advertising. OnPoint utilizes the latest technology to reach your audience wherever they are, on TV, in print, online and mobile.

Crisis Communications and Rapid Response

Smart crisis communications planning begins long before you need it. Partnering with our clients, we proactively identify potential challenges and develop strategies to address them at the right moment.